Overview
All About Energy Solutions specializes in attic and crawl space insulation, energy efficiency solutions, radiant barrier installation, and mold remediation. Unlike many competitors, they take a whole-house approach, educating homeowners on energy loss, insulation best practices, and cost-effective ways to lower utility bills.
Their target audience includes:
- Homeowners (ages 30-65+) looking to improve home energy efficiency.
- New construction clients who need insulation from the ground up.
- Homeowners dealing with moisture or mold issues in crawl spaces.
The company needed a stronger digital presence to increase leads, improve search engine rankings, and grow revenue by doubling insulation removal and crawl space encapsulation jobs.
Challenges
- Fierce Competition in the Energy Efficiency Market – Competing with Tatum Insulation, Carolina Energy Conservation, and Crawl Space Concepts, which have larger advertising budgets.
- Limited Digital Presence – Website lacked SEO optimization, strong content strategy, and consistent digital marketing.
- Low Online Lead Generation – Needed to increase conversions from organic search and paid ads.
- Untapped Social Media Potential – Facebook and Instagram weren’t being used effectively to generate leads or build brand awareness.
Our Approach
To address these challenges, DesignLoud developed a full-scale digital marketing strategy that prioritized SEO, PPC advertising, and social media engagement.
1. Search Engine Optimization (SEO) & Content Strategy
- Conducted keyword research and optimized the website for high-intent searches, such as:
- Attic insulation Wilmington NC
- Crawl space encapsulation near me
- Energy-efficient home solutions
- Fiberglass insulation installation
- Mold remediation for crawl spaces
- Optimized Google My Business (GMB) listing to increase local search visibility.
- Developed a content strategy, including weekly blog posts on topics such as:
- “How to Lower Your Energy Bill with Better Insulation”
- “Signs Your Crawl Space Needs Encapsulation”
- “Why Your Attic Insulation Matters More Than You Think”
2. Google Ads (PPC Campaigns)
- Created high-converting search ads targeting:
- Attic & crawl space insulation
- Crawl space encapsulation & mold remediation
- Radiant barrier installation
- Implemented geo-targeting to focus ads on Wilmington, Brunswick, New Hanover, and Pender Counties.
- Set up conversion tracking to measure calls, form fills, and booked consultations.
- A/B tested ad copy variations to improve click-through rates (CTR) and reduce cost-per-click (CPC).
3. Social Media Marketing (Facebook & Instagram Ads)
- Launched lead generation campaigns targeting:
- Homeowners seeking energy savings
- People dealing with moisture issues in crawl spaces
- DIY-conscious homeowners interested in insulation & efficiency upgrades
- Created video content & carousel ads showcasing:
- Before-and-after insulation projects
- Testimonials from satisfied homeowners
- Special discounts on insulation services
- Used Facebook retargeting ads to bring back website visitors who didn’t convert.
4. Website Optimization & Lead Generation
- Improved website layout & navigation to enhance user experience (UX).
- Added click-to-call buttons and clear calls-to-action (CTAs) such as:
- Get a Free Energy Audit
- Request a Quote for Crawl Space Insulation
- See How Much You Can Save on Your Energy Bill
- Designed landing pages for each core service, optimized for high conversion rates.
The Solution
By implementing a data-driven digital marketing strategy, All About Energy Solutions saw a major increase in online visibility, lead generation, and booked consultations.
- SEO Growth: Higher rankings for insulation and crawl space encapsulation keywords brought in organic traffic.
- Google Ads Success: Lowered cost-per-lead while increasing conversion rates.
- Social Media Engagement: More brand awareness and lead generation through targeted Facebook & Instagram ads.
- Website Conversions: Optimized pages led to higher quote requests and calls.
Results
The impact of DesignLoud’s digital marketing strategy was immediate and measurable:
- 170% increase in organic website traffic – SEO improvements led to higher Google rankings.
- 90% boost in booked consultations – More homeowners requested insulation and crawl space encapsulation quotes.
- 45% reduction in cost-per-lead (CPL) – Google Ads became more efficient and cost-effective.
- Higher engagement & brand awareness on social media – Increased followers, shares, and ad interactions.
Conclusion
With DesignLoud’s expert SEO, PPC, and social media strategies, All About Energy Solutions successfully increased their lead generation, strengthened their digital presence, and positioned themselves as a leader in energy efficiency solutions in Wilmington, NC.
