Overview
Husek Brothers Fencing is a trusted, family-owned fencing company serving a 60-mile radius around Wilmington and Newport, NC. Known for their high-quality fence installation, staining, and repair services, they offer better warranties, excellent customer service, and a commitment to reputation-building. Their primary audience includes high-income homeowners, families, and retirees who prioritize quality over cost.
Husek Brothers sought to expand their brand presence, generate more leads, and increase sales conversions while shifting away from expensive lead-generation services like Angie’s List.
Challenges
- Reliance on Third-Party Lead Generators – A significant portion of leads came from Angie’s List, with high costs ($1,200-$3,000/month) and limited long-term ROI.
- Inconsistent Online Presence – The business lacked strong local SEO rankings and effective ad targeting.
- Low Engagement on Social Media – Their Facebook and Instagram accounts had low interaction and reach, limiting brand awareness.
- Lack of Diversified Advertising – No established email marketing, CTV, or radio campaigns to nurture leads and maintain brand recall.
Our Approach
To resolve these challenges, DesignLoud implemented a comprehensive, data-driven digital marketing strategy that focused on lead generation, brand awareness, and conversion optimization.
1. Search Engine Optimization (SEO)
- Conducted an in-depth website audit and optimized site structure for local search rankings.
- Targeted high-intent keywords such as “fence company near me,” “vinyl fencing,” and “fence staining”.
- Implemented Google My Business (GMB) optimization to increase local visibility and customer inquiries.
2. Google Ads (Pay-Per-Click - PPC)
- Developed high-converting Google Ads targeting fencing-related keywords, reducing dependency on Angie’s List.
- Used geo-targeting to focus on homeowners in the Wilmington and Newport areas.
- Implemented conversion tracking to measure form fills and phone calls from ads.
3. Social Media Marketing
- Launched Facebook & Instagram Ad campaigns to generate leads and showcase projects.
- Created a content calendar with before-and-after fence projects, customer testimonials, and limited-time promotions.
- Implemented lead generation forms on Facebook to capture potential customer information.
4. Email Marketing
- Developed drip email campaigns to nurture leads who received quotes but didn’t move forward.
- Offered a $50 discount for subscribers, incentivizing fence installation bookings.
- Used monthly newsletters to engage past customers and encourage referrals.
5. CTV & OTT Ads
- Created video ads highlighting their 10-year warranty, superior craftsmanship, and local trust.
- Targeted homeowners via streaming services and smart TV platforms.
- Increased brand awareness among premium audiences not actively searching online.
6. Internet Radio Ads
- Developed audio ad scripts emphasizing family ownership, trust, and quality craftsmanship.
- Ran ads on popular streaming services like Pandora and Spotify for local reach.
- Ensured brand recall with consistent radio exposure.
7. Display Advertising
- Designed visual banner ads for remarketing campaigns.
- Displayed ads across Google’s Display Network, home improvement blogs, and local news sites.
- Re-engaged potential customers who had previously visited the website.
The Solution
By implementing this full-funnel digital marketing approach, Husek Brothers Fencing was able to increase their online visibility, attract more high-quality leads, and optimize their ad spend for better ROI.
- SEO Growth: Higher rankings for local fencing search terms brought in organic traffic.
- Google Ads Success: Optimized campaigns reduced cost-per-lead and improved lead quality.
- Social Media Boost: More engagement on Facebook and Instagram led to higher brand awareness.
- Email Marketing Conversions: Drip campaigns converted cold leads into paying customers.
- CTV & Radio Ads: Expanded brand recall, ensuring homeowners thought of Husek Brothers when considering a fence.
Results
The impact of DesignLoud’s marketing strategy was significant and measurable:
- 200% increase in organic website traffic – SEO efforts boosted rankings and search visibility.
- Lead conversion rate improved to 51% – Optimized marketing efforts led to more booked appointments.
- Ad spend efficiency improved by 35% – Reduced reliance on expensive third-party lead generators.
- Social media engagement increased by 80% – More likes, shares, and inquiries through targeted campaigns.
Conclusion
Through DesignLoud’s strategic marketing solutions, Husek Brothers Fencing transformed their online presence, reduced ad spend waste, and generated more high-quality leads. By diversifying their marketing channels and owning their customer acquisition strategy, they no longer rely on third-party platforms to fuel their growth.
