Overview
Tinsley Surgical is a patient-centric surgical practice specializing in vein treatments, vascular interventions, and general surgery. They differentiate themselves from competitors with an approach that focuses on easy and quick patient access, compassionate care, and comprehensive treatment plans.
Their key patient demographics include:
- Vein Treatments: Women aged 30-60 with leg swelling, varicose veins, or spider veins.
- Vascular Surgery: Older adults aged 50-80 suffering from claudication, foot pain, or non-healing wounds.
- General Surgery: Adults aged 25-75 with conditions such as gallbladder issues, hernias, and skin masses.
Tinsley Surgical needed a stronger online presence to increase patient appointments and compete against larger regional vascular surgery providers such as Scarless Vein Care, Carolina Vascular Institute, Wilmington Health Vascular Surgeons, and McLeod Vascular.
Challenges
- Low Online Visibility – The practice was not ranking for critical vein and vascular surgery keywords, limiting its organic search traffic.
- High Competition – Competitors had stronger online advertising and SEO strategies, making it difficult for potential patients to find Tinsley Surgical.
- Limited Patient Leads from Digital Ads – Their previous Google Ads campaigns were under-optimized, resulting in high cost-per-click (CPC) and low conversion rates.
- Unclear Brand Awareness – Many potential patients were unaware of Tinsley Surgical's comprehensive treatment offerings beyond general surgery.
Our Approach
To address these challenges, DesignLoud implemented a full-scale digital marketing strategy that combined SEO, paid search advertising, and website optimization.
1. Search Engine Optimization (SEO)
- Conducted keyword research and optimized the website for high-intent search terms, including:
- Vein treatment Wilmington
- Varicose vein doctor near me
- Vascular surgeon Wilmington NC
- Gallbladder surgery Wilmington
- Improved local SEO visibility by optimizing the Google My Business (GMB) listing and adding geo-targeted content for Wilmington, Leland, and Pender County.
- Created monthly blog content focusing on patient education, covering topics such as:
- Restless Leg Syndrome & Vein Health
- Understanding DVT (Deep Vein Thrombosis)
- Peripheral Arterial Disease (PAD) Awareness
- Compression Hose Benefits
2. Google & Bing Ads (PPC Campaigns)
- Developed highly targeted Google and Bing ad campaigns for vein treatments, vascular procedures, and general surgery.
- Implemented geo-targeting to focus ads on Wilmington, Leland, and Pender County.
- Created dedicated landing pages optimized for conversions to improve lead generation.
- Set up call tracking and conversion measurement to ensure ads were driving appointments and not just clicks.
3. Website Optimization & Landing Page Development
- Developed custom landing pages tailored for:
- Vein treatments & vein ablation
- Varicose & spider vein procedures
- Gallbladder & hernia surgeries
- Vascular interventions & stent placements
- Added clear call-to-action (CTA) buttons to encourage:
- Online appointment scheduling
- Phone call inquiries
- Patient form submissions
- Enhanced website user experience (UX) to increase patient engagement and reduce bounce rates.
The Solution
By executing a multi-channel digital marketing strategy, Tinsley Surgical successfully increased its online presence, reduced ad costs, and attracted more high-quality patient leads.
- SEO Growth: Higher rankings for vein, vascular, and surgical keywords led to increased organic search traffic.
- Google Ads Success: Lowered cost-per-click (CPC) while improving conversion rates.
- Website Conversions: Improved landing pages resulted in higher patient appointment requests.
Results
Our efforts produced measurable improvements across all key areas:
- 150% increase in organic website traffic – SEO optimization drove more potential patients to the site.
- 75% increase in patient appointment requests – More calls and form fills from Google Ads and organic traffic.
- 40% reduction in cost-per-lead (CPL) – Google Ads became more efficient, leading to lower acquisition costs.
- Higher engagement with blog content – More visitors stayed on the website longer, consuming educational content about vein and vascular treatments.
Conclusion
Through DesignLoud’s strategic SEO and PPC campaigns, Tinsley Surgical successfully expanded its online reach, improved lead generation, and strengthened its reputation as a leading provider of vein, vascular, and general surgery services in Wilmington and Leland.
